The Christmas season is a perfect time to boost sales in your coffee shop by
attracting customers with ready-made gift sets and a festive menu. Do you have a plan
to make your business stand out and draw in customers during the holiday season?
Christmas is a special time which brings about increased customer traffic and a clearly
growing demand for products with a great Christmas gift potential. As a café, tea house or coffee shop owner, you have a perfect opportunity to attract new customers and fully
leverage the potential of the holiday season. Here are some of our proven strategies to help you do just that:
1. Create a Christmas atmosphere that will attract customers
Your café is not just a place to grab a quick coffee; it’s also a spot to relax during the
Christmas shopping frenzy. So, make sure that the interior of your coffee shop gives off cosy Christmas vibes. Intentional decorations are essential for creating an atmosphere that will keep your customers around longer and make them excited to come back. LED lights, Christmas tree ornaments, or even Christmas mugs and packaging: all this will make the visit in your café part of your customers’ bucket list Christmas experience.
An important element is to create an Instagrammable spot in your café – customers love
taking pictures in attractive settings and sharing them on social media. Encourage them to do so with a cosy, eye-catching corner featuring, for example a Christas tree, which will inspire them to come by and share their photos online. Remember: every posted photo is freeadvertising!
2. Display Christmas products and gift sets
Święta to także czas, w którym klienci szukają inspiracji na prezenty. Twoja kawiarnia Christmas is also the time when your customers are looking for Christmas gifts inspiration. Your café can turn into a go-to place for ready-made gift solutions for any occasion. It’s a good idea to create a holiday shelf or even a small Christmas shopping cart filled with perfect gift products. Ready-made coffee and tea sets, coffee accessories or high-quality coffee syrups are just a few of the ideas.
Examples of gift sets to offer:
– A set of 2-3 espresso or filtered coffee bean varieties (e.g. by Hayb, Mamam,
Coffee Plant)
– Bialetti coffee maker paired with Arcafee coffee
– Teministeriet Moomin tea and Loveramics tea cup
– Mount Caramel Syrup with a matching coffee or tea
Creating such sets and presenting them skilfully will encourage your customers to buy them as holiday gifts. An added bonus is the option for on-the-spot Christmas wrapping of the purchased sets, which appeals to the last-minute gift shoppers.
3. Introduce Christmas and winter menu
One of the best ways to stand out during the holiday season is by offering seasonal
beverages on your menu. Winter flavours evoke the spirit of Christmas and can be a big hit with your customers. Such options as gingerbread latte, raspberry mocha, and hot chocolate with marshmallows might attract both your regulars and new customers seeking unique flavours.
Examples of holiday beverages to introduce to your menu:
- Raspberry mocha: espresso, Barcioc chocolate, Mount Caramel raspberry syrup, milk
- Gingerbread latte: Arcaffe espresso, gingerbread syrup, DRYK plant-based drink
- Hot chocolate with marshmallows: Barcioc chocolate, milk, marshmallows
- Holiday non-alcoholic glogg: Glogg syrup, On Lemon soda drink
You can serve winter beverages both in-house and for takeout. Serving seasonal beverages in Christmas mugs is an added bonus that will promote your café as a go-to place during the holiday season.
4.Take care of your last-minute customers
Many customers tend to postpone their Christmas shopping until the last possible moment. Your café could become their last resort for shopping before Christmas. Prepare a display of ready-made Christmas gifts to be purchased last minute. Attractively wrapped products, such as coffee sets, brewing accessories, or luxurious teas, may turn out to be the perfect choice for last-minute Christmas gift seekers. We suggest creating a special last-minute offer: simple yet elegant gift sets, such as coffee paired with a Mount Caramel syrup or an AeroPress with a colour-coordinated coffee package. Make sure your customers know that your café always has their back, even last minute.
5. Plan for stocking and product availability
During the holiday season, it is key to stock up on products well in advance. Make sure that the shelves in your coffee shop are well-stocked with popular products, such as Hayb and MAMAM coffees, or Fellow accessories. Plan your Black Friday inventory to make the best of the promotions and increase your stock at lower prices. Your customers rely on the availability of Christmas products, so regularly monitoring your inventory is a safeguard against shortages during this critical time.
Remember to communicate the availability of your products and remind your customers about last-minute options. Regular newsletters and social media promotions may drive
additional traffic to your coffee shop during key moments.
